David Jones S/S11

So the other week was the annual David Jones Spring/Summer fashion parade held at the iconic Royal Hall of Industries.

The parade is a must attend event for fashion enthusiasts, celebrities, models and of course our sweetheart darling Miranda Kerr (she’s no doubt getting paid the big bucks to be there). But joining the front row of Australia’s fashion elite, sitting Louboutin next to Louboutin are the new techno savvy fashion bloggers. With Ipads, blackberries, and Iphones at the ready, these new set of online journalists are allowing followers to have the latest runway images, gossip, and news instantly in their laps in the comfort of their own home.

And it’s not just bloggers and media commentators like Melissa Hoyer, Patty Huntington that are leading the way in Twitter updates #djsfashion. Models like April Rose, designers like Alex Perry and makeup artist Napoleon Perdis were all on their phones updating their twitter accounts filling in their followers with 140 characters or less updates and sneaky backstage, front row (if you’re that lucky) images.

The David Jones facebook page was also in over drive – uploading images direct from their red carpet. All it took was a few seconds and all Facebook fans of David Jones knew exactly what Lara Bingle, Kristy Hinze and Megan Gale were wearing, while the whole time the ladies hadn’t even moved positions. Now that’s quick journalism for you.


Social media sites like Facebook and twitter are perfect for organisations and companies to establish, build and maintain relationships with their customers. By giving them sneaky images and instant news straight from the event, customers that live in other states and aren’t sleeping with the guy working the ticket website, can still feel like that are in some form or another a part of the event.

I mean no one likes waiting till 10pm for Sandra Sully to come on for the late news, where she gives you a shitty 1 minute rundown of what went down at the show. Heads up Sandra, I’m on twitter. That shit is old news.